ABSTRACT
In the context of the industrial revolution 4.0 that is firmly taking place globally, the digital transformation process is considered a revolution that changes the operating and business model. In Vietnam, logistics is one of eight areas that need to be prioritized in the national conversion program to 2025, the orientation towards 2030 by the Prime Minister under Decision No. 749/QĐ-TTg. Digital transformation is an essential solution that helps businesses improve their competitiveness, increase labor productivity, sustainably develop businesses, and integrate with the global economy. This study analyzes the influencing factors of digital transformation and the situation in Vietnam's logistics enterprises. This paper used a qualitative research method carried out through direct interviews with 20 digital transformation experts in the field of logistics about the current situation, adjusting models and scales, and discussing research results. Quantitative research was conducted online through 258 survey questionnaires of logistics enterprises in the country. The authors performed descriptive statistics, tested the scale, analyzed EFA using SPSS software, and tested the research hypotheses. Research results indicate that five factors—managers, digital transformation human resources, information technology, investment cost, and support services for digital transformation—affect the digital conversion activity in logistics enterprises. Afterward, the research team proposed solutions to promote this operation in Vietnam's logistics enterprises, contributing to implementing critical tasks of the government's digital transformation.